{"id":7292,"date":"2025-05-15T13:57:22","date_gmt":"2025-05-15T11:57:22","guid":{"rendered":"https:\/\/www.mindyourstep.ch\/solutions\/board-c-suite\/branding-positioning\/"},"modified":"2025-06-16T11:49:04","modified_gmt":"2025-06-16T09:49:04","slug":"branding-positioning","status":"publish","type":"page","link":"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/branding-positioning\/","title":{"rendered":"Branding &#038; Positioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css=&#8221;.vc_custom_1495002864951{padding-top: 1px !important;padding-bottom: 1px !important;background-color: #eaeaea !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;0px&#8221; center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1740210171668{margin-top: 50px !important;background-color: #ffffff !important;}&#8221; wpex_bg_position=&#8221;bottom left&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1750067339703{margin-bottom: 30px !important;}&#8221; text_align=&#8221;left&#8221;]<a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/\"><strong><span style=\"color: #099ea8;\">BOARD &amp; C-SUITE<\/span><\/strong><\/a><br \/>\n<span style=\"color: #099ea8; font-size: 14px;\">\u00bb Branding &amp; Positioning<\/span><br \/>\n<span style=\"color: #5b7276; font-size: 14px;\"><a style=\"color: #5b7276;\" href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/valuation\/\">\u00bb Valuation<\/a><\/span><br \/>\n<span style=\"color: #5b7276; font-size: 14px;\"><a style=\"color: #5b7276;\" href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/next-generation\/\">\u00bb Next Generation<\/a><\/span><br \/>\n<span style=\"color: #5b7276; font-size: 14px;\"><a style=\"color: #5b7276;\" href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/sparring-first-100-days\/\">\u00bb Sparring First 100 Days<\/a><\/span><br \/>\n<span style=\"color: #5b7276; font-size: 14px;\"><a style=\"color: #5b7276;\" href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/board-c-suite\/high-performance-team\/\">\u00bb High Performance Team<\/a><\/span>[\/vc_column_text]<a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/factsheets\/\" class=\"vcex-button theme-button inline\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">ORDER FACTSHEETS<\/span><\/a> <div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<strong><span style=\"color: #1d9ea8; font-size: 19px;\">\u00abTO REACH THE SUMMIT, CLARITY IS ESSENTIAL\u00bb<\/span><\/strong><\/p>\n<p>We act as strategic sparring partners at eye level for executives and companies, with expertise in targeted positioning at C-level and within boards of directors. We provide clarity regarding your potential, open new perspectives, and guide you through your career step into the two highest levels of leadership.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]<span style=\"color: #099ea8;\"><strong>Your Benefits<\/strong><\/span>[\/vc_column_text]<style>.vcex-bullets.vcex_69fc9abc001ed .vcex-bullets-icon{color:#099ea8;}<\/style><div class=\"vcex-module vcex-bullets vcex-bullets--vertical custom-icon vcex_69fc9abc001ed\">\n<ul role=\"list\">\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Analysis of your potential<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Development of a competency portfolio &amp; &#8220;One Pager&#8221;<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Personal branding, including on LinkedIn<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Clarity regarding your options<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Successful positioning<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Tactics for the effective implementation of set goals<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Access to the hidden job market<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon entypo-icon entypo-icon-dot\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Building a strategic network for increased visibility<\/div><\/div><\/li>\n<\/ul>\n<\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div>[vc_column_text css=&#8221;&#8221;]We are happy to discuss the appropriate measures and content in a personal conversation.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div><style>.vcex-grid-container.vcex_69fc9abc0071a{gap:0px;}<\/style><div class=\"vcex-grid-container vcex-module wpex-grid wpex-gap-20 wpex-grid-cols-3 hidden-phone-small vc_custom_1745418354762 vcex_69fc9abc0071a\"><style>.vcex-image.vcex_69fc9abc00ca9 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc00ca9\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/leadership-talent-development\/\"><img width=\"525\" height=\"522\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Leadership &amp; Talent Development |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader-500x497.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><style>.vcex-image.vcex_69fc9abc02889 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc02889\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/career-cycle-management\/\"><img width=\"525\" height=\"522\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Career Cycle Management |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02-500x497.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><style>.vcex-image.vcex_69fc9abc038d8 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc038d8\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/retreat-keynotes\/\"><img width=\"525\" height=\"525\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Retreat &amp; Keynotes |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes-500x500.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><\/div><style>.vcex-grid-container.vcex_69fc9abc04681{gap:0px;}<\/style><div class=\"vcex-grid-container vcex-module wpex-grid wpex-gap-20 wpex-grid-cols-3 visible-phone-small vcex_69fc9abc04681\"><style>.vcex-image.vcex_69fc9abc04a33 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc04a33\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/leadership-talent-development\/\"><img width=\"525\" height=\"522\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Leadership &amp; Talent Development |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader-500x497.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Leader-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><style>.vcex-image.vcex_69fc9abc05125 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc05125\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/career-cycle-management\/\"><img width=\"525\" height=\"522\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Career Cycle Management |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02-500x497.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/B-Career-02-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><style>.vcex-image.vcex_69fc9abc057a7 .vcex-image-inner{max-width:80%;}<\/style><figure class=\"vcex-image vcex-module vcex_69fc9abc057a7\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block hvr hvr-float-shadow\"><a href=\"https:\/\/www.mindyourstep.ch\/en\/solutions\/retreat-keynotes\/\"><img width=\"525\" height=\"525\" src=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"Retreat &amp; Keynotes |\u00a0mindyourstep L\u00f6sungen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes.png 525w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes-500x500.png 500w, https:\/\/www.mindyourstep.ch\/wp-content\/uploads\/2025\/02\/Retreat-und-Keynotes-150x150.png 150w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><\/div><\/figure><\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1495002864951{padding-top: 1px !important;padding-bottom: 1px !important;background-color: #eaeaea !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row column_spacing=&#8221;0px&#8221; center_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1740210171668{margin-top: 50px !important;background-color: #ffffff !important;}&#8221; wpex_bg_position=&#8221;bottom left&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1750067339703{margin-bottom: 30px !important;}&#8221; text_align=&#8221;left&#8221;]BOARD &amp; C-SUITE \u00bb Branding &amp; Positioning \u00bb Valuation \u00bb Next Generation \u00bb Sparring First 100 Days \u00bb High Performance Team[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]\u00abTO REACH THE SUMMIT, CLARITY IS ESSENTIAL\u00bb We act as strategic sparring&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7288,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7292","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding &amp; 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